Products

After introducing Cholesterol-free Prima Vegetable Oil to the Sri Lankan market, we consolidated our position in this segment by focusing initiatives, especially in the growing, modern trade sector. In the retail sector, Prima offered a choice to the consumer by pioneering the novel concept of a refill oil sachet to the Sri Lankan market, in addition to already available bottle. This innovation proved to be a very popular as well as a very economical option for the housewife.